Operations

PR pipeline

Thirteen stages from raw opportunity to published coverage. Drag a card to move a story.

Opportunity

Story Development

Harborline FinancialLate payment is the growth tax nobody legislates against

Spokesperson: David Okonjo

Target: Unassigned

Latest: Draft angle agreed with CEO

Next: Draft 800-word piece

Deadline 5 Sept

Client Approval

Harborline FinancialThe businesses banks turn down are not the ones that fail

Spokesperson: David Okonjo

Target: Peter Lindqvist · Financial Times

Latest: Sent to client for compliance approval 19 Aug

Next: Chase compliance sign-off

Deadline 21 Aug

Media Targeting

Northwind AutomationInside the plant where automation removed 400 admin hours a month

Spokesperson: Tom Adeyemi

Target: Aisha Rahman · The Manufacturer

Latest: Aisha Rahman offered a site visit

Next: Confirm plant access dates

Deadline 1 Sept

Ready to Pitch

Pitched

Northwind AutomationSiemens operations lead joins Manchester automation firm as COO

Spokesperson: Elena Marsh

Target: Mark Whitfield · Insider North West

Latest: Pitched to Mark Whitfield 17 Aug

Next: Follow up Thursday if no reply

Deadline 22 Aug

Follow-Up

Journalist Interested

Northwind AutomationThe spreadsheet that could close a factory

Spokesperson: Elena Marsh

Target: Sarah Jones · The Times — Business

Latest: Sarah Jones replied requesting methodology and a named business

Next: Send methodology note and confirm case study consent by Friday

Deadline 25 Aug

Interview / Information Requested

Coverage Expected

Published

Verdant EstatesSheffield's greenest new workspace is 130 years old

Spokesperson: Claire Bevan

Target: Nina Okoye · Place North

Latest: Feature published in Place North 18 Aug

Next: Move to amplification

Deadline 18 Aug

Declined

Closed