Northwind Automation · Pitched

Siemens operations lead joins Manchester automation firm as COO

Senior appointment marking Northwind's move into managed operations delivery.

Deadline 22 Aug 2026

Story builder

All AI output is editable
Working headline
Siemens operations lead joins Manchester automation firm as COO
Central angle
A multinational operator backing a regional scale-up.
Story summary
Senior appointment marking Northwind's move into managed operations delivery.
Audience
Regional business community
Media relevance
Standard regional hire story with a growth narrative attached.
Supporting facts
  • Joins from a 20-year industrial career
  • Headcount up 40% year on year
Statistics
48 employees, up from 34
Proof
Appointment confirmed; headshot supplied
Quotes

We are no longer selling software to operations teams. We are becoming part of them.Elena Marsh, Founder & CEO

Spokesperson
Elena Marsh
Call to action
Offer image and short interview
Target media
Insider North West
Visual opportunities
Headshot · Office photography
Latest activity
Pitched to Mark Whitfield 17 Aug
Next action
Follow up Thursday if no reply

Media Match

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Mark WhitfieldDeputy Editor

Insider North West · Manchester

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Match

Mark Whitfield covers regional growth, deals, hires for Insider North West. This story sits squarely inside their recent output and they are already the named target.

Topics covered
Regional growth, Deals, Hires, Property
Relationship
Strong Relationship · Coffee in Manchester; wants first sight of regional data.
Recommended pitch angle
Lead with 48 employees, up from 34 and offer Elena Marsh plus the underlying evidence.

Aisha RahmanTechnology Editor

The Manufacturer · Birmingham

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Match

Aisha Rahman covers industrial automation, digital transformation, skills for The Manufacturer. Adjacent beat coverage makes them a credible secondary approach.

Topics covered
Industrial automation, Digital transformation, Skills
Relationship
Warm · Offered a plant visit around the food manufacturer deployment.
Recommended pitch angle
Lead with 48 employees, up from 34 and offer Elena Marsh plus the underlying evidence.

Sarah JonesBusiness Reporter

The Times — Business · London

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Match

Sarah Jones covers sme productivity, ai adoption, founder-led business for The Times — Business. Adjacent beat coverage makes them a credible secondary approach.

Topics covered
SME productivity, AI adoption, Founder-led business
Relationship
Established · Quoted Elena Marsh in a piece on AI in mid-market manufacturing.
Recommended pitch angle
Lead with 48 employees, up from 34 and offer Elena Marsh plus the underlying evidence.

Callum ReidHost

The Growth Room · Edinburgh

40%

Match

Callum Reid covers founder stories, operations, scaling for The Growth Room. Adjacent beat coverage makes them a credible secondary approach.

Topics covered
Founder stories, Operations, Scaling
Relationship
New · No recorded contact.
Recommended pitch angle
Lead with 48 employees, up from 34 and offer Elena Marsh plus the underlying evidence.

Personalised pitch

Journalist-to-source, never marketing copy
Publication

Insider North West