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Logged

6

Scoring 75+

2

Immediate

1

Average score

71

Opportunities

6 shown
88/100

Overall PR score

61% of mid-market manufacturers run a critical process on one spreadsheet

Northwind Automation · Research / Data · Founder dependency

Newsworthiness88
Timeliness80
Originality94
Relevance90
Evidence96
Human interest72
Authority fit95
Media potential89

Why this could work

  • Proprietary dataset with a defensible sample size (412 operators)
  • Single memorable statistic that survives a headline edit
  • Directly reinforces the founder-dependency authority topic

Potential weaknesses

  • Needs one named business to move from trade to national
  • Methodology must be published or the FT and Times will not touch it
Description
Northwind's benchmark of 412 UK operators quantifies single-point-of-failure risk in mid-market operations for the first time.
Source
Client research dataset
Why this matters
It converts a vague anxiety business owners already feel into a number a journalist can build a headline around, and it is genuinely proprietary.
Potential media angle
Britain's productivity problem has a name and it is a spreadsheet only one person understands.
Target audience
Owner-managers, operations directors, policy readers
Target publication type
National Media / Business Press
Deadline
25 Aug 2026
Owner
Ade Mensah
Recommended next action
Secure named case study consent, then offer Sarah Jones an exclusive first look