Northwind Automation · Media Targeting

Inside the plant where automation removed 400 admin hours a month

Case-study led feature offer built around the Yorkshire food manufacturer deployment.

Deadline 1 Sept 2026

Story builder

All AI output is editable
Working headline
Inside the plant where automation removed 400 admin hours a month
Central angle
Deployment-level detail for a trade audience that wants to see the work.
Story summary
Case-study led feature offer built around the Yorkshire food manufacturer deployment.
Audience
Operations and plant directors
Media relevance
Trade press consistently runs detailed deployment stories.
Supporting facts
  • 18% faster order-to-dispatch
  • 400 admin hours removed monthly
Statistics
18% cycle time improvement
Proof
Customer consent secured for named case study
Quotes
None approved yet.
Spokesperson
Tom Adeyemi
Call to action
Offer plant visit
Target media
The Manufacturer
Visual opportunities
Plant photography · Process diagram
Latest activity
Aisha Rahman offered a site visit
Next action
Confirm plant access dates

Media Match

Recommended journalists

Aisha RahmanTechnology Editor

The Manufacturer · Birmingham

97%

Match

Aisha Rahman covers industrial automation, digital transformation, skills for The Manufacturer. This story sits squarely inside their recent output and they are already the named target.

Topics covered
Industrial automation, Digital transformation, Skills
Relationship
Warm · Offered a plant visit around the food manufacturer deployment.
Recommended pitch angle
Lead with 18% cycle time improvement and offer Tom Adeyemi plus the underlying evidence.

Mark WhitfieldDeputy Editor

Insider North West · Manchester

48%

Match

Mark Whitfield covers regional growth, deals, hires for Insider North West. Adjacent beat coverage makes them a credible secondary approach.

Topics covered
Regional growth, Deals, Hires, Property
Relationship
Strong Relationship · Coffee in Manchester; wants first sight of regional data.
Recommended pitch angle
Lead with 18% cycle time improvement and offer Tom Adeyemi plus the underlying evidence.

Sarah JonesBusiness Reporter

The Times — Business · London

44%

Match

Sarah Jones covers sme productivity, ai adoption, founder-led business for The Times — Business. Adjacent beat coverage makes them a credible secondary approach.

Topics covered
SME productivity, AI adoption, Founder-led business
Relationship
Established · Quoted Elena Marsh in a piece on AI in mid-market manufacturing.
Recommended pitch angle
Lead with 18% cycle time improvement and offer Tom Adeyemi plus the underlying evidence.

Nina OkoyeSenior Reporter

Place North · Leeds

36%

Match

Nina Okoye covers regeneration, retrofit, planning for Place North. Adjacent beat coverage makes them a credible secondary approach.

Topics covered
Regeneration, Retrofit, Planning
Relationship
Engaged · Published scheme completion feature with carbon figures.
Recommended pitch angle
Lead with 18% cycle time improvement and offer Tom Adeyemi plus the underlying evidence.

Personalised pitch

Journalist-to-source, never marketing copy
Publication

The Manufacturer